As you can imagine given the current situation we all find ourselves in, there has been an unprecedented rise in both the number of freelance sign ups to various gig platforms and demand in digital talent requirements such as Search Engine Optimisation (SEO), Marketing, Customer Relationship Management (CRM), and Paid Ads (PPC).
Why the change? Well, as I mentioned just a moment ago people’s circumstances have changed and there are lots of ambitious marketers that have made the move to find freelance work using their existing skills and knowledge.
That’s because becoming a freelancer can help you navigate the very choppy water that is the job market at the moment – many freelancers opt to take on several, small projects which help spread financial risk (you lose one project, you still have a number of others). When done right, freelancing can allow for a reasonable level of financial stability.
Have You Thought About Becoming A Freelancer?
Have you thought about becoming a freelancer? Well, if you have recently completed a Career Accelerator program with us, you will be in an advantageous position to start considering the move towards freelancing. In many ways, our Career Accelerator sets you up nicely as you will have gained many valuable experiences, skills, and knowledge along the way.
The Career Accelerator program allows you to work remotely for a business on their digital marketing functions and it’s here where you discuss with the client the requirements for the digital brief, deliverables, expectations, and of course targets. Not only that but our Career Accelerator program also encourages you to communicate pro-actively and manage your time effectively – very similar to how freelancers go about their day-to-day.
Before we move on, if this sounds of interest to you, you will find links to our Career Accelerator program on the platform you are consuming this content on, and remember, joining the Career Accelerator program is free and very simple to do.
It's All In The Mind
Second, remain realistic. Don’t take on too much work, set yourself a limit that you can manage, do the best possible job, gain a positive review and build up a solid reputation – always aim to deliver on time!
Third. Keep up-skilling. Continue to refresh and absorb new information about digital, keep your finger on the pulse in terms of trends and new developments and always look for fresh ways to add a new dimension to your clients’ projects. Sign up to digital marketing courses, watch webinars, YouTube videos, and even subscribe to podcasts like ours for regular listening.
Number four. Keep building your portfolio and ensure you use it as your showcase. Show real-world examples of how you have managed to help clients past and present with their digital marketing. You can do this via your own business website, which is ideal and you can discuss your work via LinkedIn and other social media platforms.
Freelancing is tough and competitive, but a highly rewarding lifestyle. Follow the tips mentioned and start setting yourself up and preparing for the freelance life. Seriously though, we are here to help. I’d very much recommend that you consider our Career Accelerator program before you take the step into freelancing, to help you get prepared and organised – plus, there are lots of other excellent options that the Career Accelerator can give you if you think that freelancing isn’t for you and we will discuss these very soon.